About

Michael leads innovative teams for social good, helping communities and organisations to realise their potential in a digital world.

Michael Wilkinson supports US and UK charities and nonprofits with their digital strategy, innovation and product development in his role as Product Director at Torchbox. With 15 years of expertise, including senior leadership in charities including RNID and Young Lives vs Cancer, he is passionate about driving impactful change in nonprofits and regularly shares his expertise at conferences and online.

In his previous role at The Telegraph, Michael was a highly read journalist, leading an online content strategy during the EU referendum and providing digital coaching for 500 journalists. Michael’s media background includes over 100 million page views for his work.

Michael’s projects

Checking the nation’s hearing with the RNID hearing test

Almost 400,000 people in the UK have taken this simple 3-minute test to understand whether they might have a hearing loss.

More projects will be added soon

What people say about Michael

“Michael was brilliant at creating the conditions for the team to thrive. He was the first client I worked with where he’d created the space and permission to stand-up a dedicated in-house team to support the re-build of the website and donor journey. Michael is driven to see change through while keeping teams aligned on the goal. Great to work with.”

Rachel Shah

Head of Digital and Sustainability, Swiscot Group

“Michael is a true leader in the sector, and his passion for innovation and improving the digital maturity of an organisation is both purposeful and evident. In tune with the current technological and societal developments, Michael makes great strides to challenge the traditional status quo to find tangible, practical solutions that always has the human at the heart of it all.”

Louis Eastwell

Director, Eastwell & Co Recruitment

“I had the pleasure of working with Michael on the resurrection of the heritage brand RNID, to make it fit for the future. I was impressed with Michael’s drive and commitment throughout as well as his compassion and consideration for his team. An asset for any organisation going through significant change, no doubt.”

Dan Dufour

Leading charity brand strategist